Coronavirus ‘Hits All the Hot Buttons’ for How We Misjudge Risk

When you encounter a potential risk, your brain does a quick search for past experiences with it. If it can easily pull up multiple alarming memories, then your brain concludes the danger is high. But it often fails to assess whether those memories are truly representative.

A classic example is airplane crashes.

If two happen in quick succession, flying suddenly feels scarier — even if your conscious mind knows that those crashes are a statistical aberration with little bearing on the safety of your next flight.


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