‘We have a responsibility’: CVS vows to stop altering beauty images in its ads and stores

Do companies have a responsibility for the effects of their advertising?

“The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established,” she said. “As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health.”



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