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“Those fourth down calls epitomize Kelly’s aggressiveness but what the average football fan doesn’t realize is that Chip’s play-calls (the fourth down tries, fake punts, two-point conversions, etc.) are almost always the correct mathematical decision. Like Paul DePodesta and Billy Beane did in baseball, Kelly’s genius comes from exploiting arithmetic that other coaches are too naïve to acknowledge.”

http://www.thepostgame.com/blog/men-action/201211/how-oregon-coach-chip-kelly-can-spark-moneyball-revolution-nfl