But now, the pseudoscience isn’t as much of a taboo as it used to be. It’s been embraced by young people, who jokingly ascribe the inconveniences of life — a delayed train, a broken laptop — to Mercury’s retrograde. They know that Pisces are sensitive and Leos are self-involved and Geminis are kind of the worst. They follow astrology podcasts such as “Stars Like Us,” buy zodiac-themed candles and fragrances and crystals, and share astrology memes from Instagram accounts such as Drunk Astrology and Not All Geminis.
“There’s a tendency that if there’s an app for it, it somehow gives it more credibility,” Alcock said.
But the app horoscopes are just like the wrappers: momentarily poignant, but disposable. When you look at your natal chart, you’re the center of the universe. But everyone else is the center of theirs.