“Back in 1995, Claude Steele published a study that showed that negative stereotypes could have a detrimental effect on students’ academic performance. But the big surprise was that he could make that effect disappear with just a few simple changes in language. We were completely enamored with this research when we first heard about it, but in the current roil of replications and self-examination in the field of social psychology, we have to wonder whether we can still cling to the hopes of our earlier selves, or if we might have to grow up just a little bit.”
http://www.radiolab.org/story/stereothreat/