“Conceptual art gets a bad rap. It’s the butt of endless jokes. Works of this genre that were nominated for the high honor of the Turner Prize were called BS by the U.K. culture minister. Shia Labeouf used it as an excuse to put a bag over his head. So why is conceptual art so confounding? How do curators make it palatable? And what are we even talking about when we talk about “conceptual art”?”