““ ‘Healthy’ is a bankrupt word,” Roxanne Sukol, preventive medicine specialist at the Cleveland Clinic, medical director of its Wellness Enterprise and a nutrition autodidact (“They didn’t teach us anything about nutrition in medical school”), told me as we strolled the aisles of a grocery store. “Our food isn’t healthy. We are healthy. Our food is nutritious. I’m all about the words. Words are the key to giving people the tools they need to figure out what to eat. Everyone’s so confused.”
“Last March, the Food and Drug Administration sent the nut-bar maker Kind a letter saying their use of the word “healthy” on their packaging was a violation (too much fat in the almonds). Kind responded with a citizens’ petition asking the FDA to reevaluate its definition of the word.
“If I may rephrase the doctor’s words: Our food is not healthy; we will be healthy if we eat nutritious food. Words matter. And those that we apply to food matter more than ever.”