“A Q&A with social psychologist Richard Nisbett, who researches the processes of reasoning and decision-making.”
Today, the notion of “smart-thinking” is ubiquitous. This huge publishing field was prefigured by the work of social psychologist Richard Nisbett who in 1977 published an empirically researched article that showed that many of our choices and preferences are influenced by factors outside our conscious awareness. This was ground-breaking and it became one of the most cited articles of the decade. Nisbett, who is Theodore M. Newcomb Distinguished Professor of social psychology and co-director of the Culture and Cognition programme at the University of Michigan, has published numerous books over his long career. The latest is Mindware: Tools for Smart Thinking. Here, he discusses some of his ideas.