Why do humans need euphemisms, and what do they do to us?

“Putting a good spin on things, verbally, can be a habit, a necessary business skill, or a vocation unto itself. Take a look at euphemism, who it hurts and who it benefits, and how different cultures, both internationally and intranationally, deploy it.”

http://io9.com/5871509/why-do-humans-need-to-use-so-many-euphemisms

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