Science communication has lost its sense of empathy and misunderstands how fear can alter a person’s belief system.
When we feel so fundamentally disenfranchised, it’s comforting to concoct a fictional universe that systemically denies you the right cards. It gives you something to fight against and makes you self-deterministic.
It provides an “us and them” narrative that allows you to conceive of yourself as a little David raging against a rather haughty, intellectual establishment Goliath.
The dual nature of power and truth results in the curious fact that we humans know many more truths than any other animal, but we also believe in much more nonsense. We are both the smartest and the most gullible inhabitants of planet Earth.
Presenting fringe theories as the essence of conspiracism gives the impression that conspiracy theorists are a handful of kooks who will believe even the most ludicrous ideas. But conspiracy thinking — the inclination to entertain conspiracy theories in general — is much more widespread than belief in any particular theory.
“It’s something else — it’s feeling, emotion, preference, loyalty, convenience of the moment,” Mr. Hayden said. He quoted a former speechwriter for Mr. Bush, Michael Gerson, about Mr. Trump: “He lives in the eternal now — no history, no consequences.”
Psychologists have offered one explanation: that valuing our identity more than our accuracy is what leads us to accept incorrect information that aligns with our chosen political party’s beliefs.
How do we determine what is true? What role do emotions play in our acquisition of knowledge?
In this clip from 2005, Stephen Colbert coins his phrase, “truthiness” which to some degree portended the coming of “fake news” and its pervasiveness a decade later.
Facts are believable and “true if they “feel” true. This also lends itself to a discussion of the role of emotion in the acquisition of knowledge.
“How easy is it to change people’s votes in an election?
“The answer, a growing number of studies conclude, is that most forms of political persuasion seem to have little effect at all.”